The AI playsworth making.
A 90-day framework for finding the 2-3 AI workflows in your business that return 5-20x in year one — and spotting the ones that look obvious but destroy margin.
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Get the Playbook
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WHAT'S INSIDE
Where AI actually pays
The 9-box scoring system we use to rank AI opportunities by ROI and feasibility. Identify the 2-3 workflows that earn their payback inside a quarter, and the ones that quietly cost more than they save.
The 6 hidden costs
Data prep, integration, ongoing evals, model drift, change management, compliance. The six line items most budgets miss — and why 80% of in-house AI pilots never reach production.
When to build vs. buy
A decision tree for every AI opportunity: SaaS, API wrapper, or custom agent? Most businesses over-build by 40% and regret it six months in. Here's how to know before you commit.
The 90-day deployment path
Production-ready in 90 days or fewer, week by week. From scoping to go-live, including the org change work most playbooks skip — and what to do when the first version doesn't work.
Who it's for
Founders, operators, and technical leaders at $10M–$250M companies who want to stop wondering if AI is a fit and start making specific decisions about what to build, buy, or skip. This is the conceptual foundation. Whether you implement it yourself, hire internally, or work with us is the decision that comes after.
The framework behind the Playbook is the one we use with clients.
The return band we target on any AI workflow we green-light for a client.
From first discovery call to a production workflow earning its keep.
The size of business this playbook is calibrated for — mid-market, not enterprise or early-stage.
They didn't just fix the problem — they showed us problems we didn't even know we had.
Operations Director — Enterprise Client
Most people finish the Playbook with two feelings.
Clarity
Now you know exactly which AI plays are worth making in your business — and which ones to pass on.
A new question
…and exactly how much work it actually is to ship them well.
When you're ready to answer the second question, we're one call away.
Book a 30-min callLast chance
Get the Playbook
Work email. PDF downloads instantly. Read it tonight.